Sleepy Blue - Health Design

This project is designed for the educational purpose of preventing a possible discrimination that students aged 6-7, who are diagnosed with narcolepsy, but particularly those who do not have cataplexy symptoms, may confront, as they are mistaken for being lazy and easily distracted. I used the unique character design of Blue, classmates and teacher, inspired by a cup of jelly and warm-coloured texts to engage the young readers’ interests and feel a sense of closeness to the character. Additionally, I designed Instagram to share posts and videos to provide additional backstories of each character and more information about narcolepsy. I displayed physical storybook, iPad screen and QR code of motion graphic in the showcase.

Sleepy Blue project (Narcolepsy), 2025

logo of Sleepy Blue

Ring binding of storybook

Front Cover

2p & 3p

4p & 5p

6p & 7p

8p & 9p

10p & 11p

12p & 13p

14p & 15p

16p & 17p

18p & 19p

Back Cover

Sleepy Blue at School, Narcolepsy edition (Storybook)

Sleepy Blue, Narcolepsy (Motion Graphic)

https://www.figma.com/proto/Kk8B1eEIk1QSiSQp1lWWIh/COMD-310?node-id=665-2&p=f&t=Xriet35uI1d2AOSt-1&scal-ing=scale-down&content-scaling=fixed&page-id=422%3A2&start-ing-point-node-id=665%3A2

Sleepy Blue (Instagram Account)

https://www.figma.com/proto/Kk8B1eEIk1QSiSQp1lWWIh/COMD-310?node-id=431-1326&p=f&t=BSyfme5SYyUaZ7r9-1&scal-ing=min-zoom&content-scaling=fixed&page-id=422%3A35&start-ing-point-node-id=431%3A1326

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